Review Management Software Advantages

Why use review management software?

Review management software helps one generate, respond to, and post reviews for their business while saving time, boosting your business’ reputation, and catching negative customer experiences. Many businesses use this tool to advance their brands and  raise their local SEO ranking. 

It was found that 90% of consumers look online for reviews prior to going to a business or making an online purchase. 86% of those customers are known to choose the competitor when a company has negative reviews. By using review management software, you can easily generate good reviews by means of advertisement campaigns via email or text message. 

What people see online about your business’s reputation represents your business’s brand and positive reviews can help a business maintain a good name in the eyes of potential customers. To manage your brand, you must successfully manage your online reputation. This leads to customers finding your business because of its great reputation, not because of the products you sell or the services you offer; this is called “Transparent Marketing”.

Benefits of Review Management Software:

• Helps in quickly resolving customer complaints
• Helps you show concern over customer service
• Helps in earning customer trust
• Builds revenue
• Creates positive word-of-mouth about your organization
• Increases transparency
• Identifies business opportunities.
• Aids in growing presence in digital channels.
• Promotes online endorsements
• Aids you in addressing negative reviews and comments
• Helps you in tending to negative audits and remarks

Time Saver

Having multiple platforms can be difficult to juggle, and also has a negative impact on communication, which can decrease a positive customer experience. This now negative customer experience will then lead to a bad review, which leads other potential customers away from your business. With review management software, you can answer reviews, send reminders, collect reviews, and get feedback all from one platform, combining all the online places where you interact with your customers.

Increase in Your Reputation

Consumers, though still occasionally rely on word of mouth from friends and family, now rely greatly on online reviews. It was found that 80% or consumers trust reviews as much as they trust recommendations from friends and family. With one Google search, they can now learn all they need to know about a business and make a decision on whether they will choose the business or not. 

If your reviews provide a lot of positive feedback from customers, you have a good chance gaining a new customer. If the reviews are negative or nonexistent, there is a high chance you will lose that potential customer to a competitor who has the positive reviews to verify their reputation. The best way to be chosen by potential customers is to boost your online reputation through good reviews. 

Boost Local SEO (Search Engine Optimization)

Though this may not affect online businesses greatly, traditional, in person businesses rely on local SEO. Local SEO takes proximity into consideration when showing the potential customer results. By managing your online reputation, you can greatly increase your local SEO ranking because a solid number of good reviews ensures that Google searches see you not only as a real business, but also a quality service experience.

Transparent Marketing

When potential customers see that your business is responding to positive and negative reviews, it shows them that you have an active presence online, listening and interacting with your customers. Replying to social media comments is also a good way to increase engagement.



The way potential customers perceive a brand often has a direct impact on its sales as more people are reading online reviews than ever as they make purchasing decisions. Because of this, It’s very important for a business to have an online presence, with many good reviews and social media to share with your customers and future customers. 

When there are negative reviews for a business, review management software allows business owners to respond quickly and resolve any issue the customer may have experienced. When consumers feel that their feedback is being listened to, and that improvement is in the future they are more likely to give the business another chance. This also looks good to potential customers as they see you’re willing to take feedback and make changes necessary to satisfy customers. 

Because of the influence reviews have on businesses in today’s world, having a review management software can be very beneficial to your business and it is highly recommended if you are struggling to increase reviews and better your online reputation.