As if reviews weren’t already the most important part of a company's online presence, Google just made them even more paramount.
Whether you are a home services company or not, I recommend you listen up because Google is about to play favorites. And trust me, you want to be on Google’s good side.
Google Home Services Ads are coming Philadelphia - this is either very good or very bad news for you.
When a consumer is in need of your service, the consumer takes to the internet and the online exploratory journey begins. Let’s take a glance at what this search looks like for that person.
It’s no secret that the most essential part of a business' online reputation is its reviews. Reviews have become the lifeblood for a business big or small.
Still sending out "customer surveys" or "client feedback forms"?
Still not getting any responses?
Don't worry, you're not alone.
In speaking to business owners every day, I listen to them as they explain their company’s current system of collecting customer feedback. Too often I hear that companies are sending surveys that question every step of the customer experience.
Surveys are not the most effective way of collecting customer feedback. In fact, customer surveys are dead.
So what is the best way?
A review request.
And here is why...