Google has its own algorithm for reviews, and filters them based on what review sites they are being posted on. There are certain qualities that it looks at, which include unique and fresh content, and whether the review being posted is negative or positive. Negative reviews will have a great impact on the general standing and reputation of a business, as well as the search results on Google.
Businesses sometimes assume that by publishing fresh content, they will be able to counteract the impact of negative reviews on Google, but it doesn’t work like that. Fresh content will renew the topic, and push it upwards, but negative reviews will hit the business rankings.
You can take inspiration from other businesses, who have been successful in Google review generation, but don’t copy the ideas and tactics of businesses that cheat.
Try to catch a pattern of how people are reviewing your business, and what type of reviews they are writing, and then capitalize on that. If all the reviews you are getting are in the same pattern, then it will throw up red flags on Google.
For instance, if the reviews are coming from the same location, and are posted within a couple of days of one another, with similar phrasing, it will seem orchestrated. This will lead to Google penalizing your reviews, and you won’t profit from anything.
- Make sure you are setup to receive alerts about your Google reviews
- Respond quickly to both positive and negative reviews
- Resolve negative customer feedback promptly and with a positive attitude - often times negative reviews will be changed by customers who get their issue(s) resolved quickly and fairly
- Publish and share your positive reviews on social media to market to new customers
If you end up doing all of this in the proper manner, you will be able to reduce negative reviews, enhancing your business reputation for marketing to new customers.
It can be confusing to look for reviews on Google, because the algorithm is constantly changing. It can be overwhelming when trying to track down and monitor reviews on Google, especially if you are new to building your online presence. However, this article is going to show you how you can easily track and monitor Google reviews.
It is important that you get serious about tracking Google reviews. If you do it properly, you will have tremendous insight into how customers perceive your brand, and the quality of your products and services.
The first thing you need to know about tracking Google reviews is understand where the reviews are posted. To see Google reviews, you need to sign into your Google My Business account.