When a consumer is in need of your service, the consumer takes to the internet and the online exploratory journey begins. Let’s take a glance at what this search looks like for that person.
This leads to the final step of the digital journey.
As you can see, reviews come before a website. Reviews come before social media. Reviews come before a consumer calls your phone number. And with reviews being pulled into iPhone maps when someone begins navigating to your business, reviews come before someone arrives at your business. Are your reviews going to lead consumers to you as they begin the online journey to find your service?
Make sure to take care of the first step by obtaining more positive reviews. Because if the first step is not taken care of the journey will end far too soon for your business.