Did you know that the star rating is the number one factor that’s used by consumers to judge a business online?
This is why keeping track on your business’s Yelp reviews is so important. Because, from time to time, all businesses have to deal with negative reviews from customers, or somebody who is just impossible to satisfy. But, what about the reviews on your business that are untrue. It could be because someone has an axe to grind with you and is leaving a negative review that also happens to be false as well, in an attempt to hurt the reputation of your business. In such cases, Yelp allows users to flag the reviews as inappropriate, if they disagree with the negative comments. It is also advised to business owners not to embark on an online flame war with that person which could lead to negative consequences.
Unfortunately, Yelp does not provide a sure fire way of identifying the real reviews from the fake, but it does have a pretty good filter in place, which is being constantly improved. That being said, in certain cases, Yelp does allow business owners to delete such reviews.