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Blogging For Profit

February 9, 2008



Blog ProfitsBefore adding reviews on this website, I’d like to talk about going the distance on blogging.  I’m seeing so many bloggers out there, sometimes I wonder how my blog is going to ever get read.  So like most projects I undertake, I scoured the Internet to find out all the details.

Learning the who, what, where, why and how of blogging is a pretty big task if you dig as deep as I do.  Frankly, until 6 months ago I didn’t even really know what a blog was.  What I did know is that they were creating a buzz and those who knew how to make it to the top were making tons of cash if they knew how to monetize their blog.While many would be bloggers have done the same as I have, what separates the bloggers who are making money from those who aren’t still boils down to how much homework you did.  I studied the blog model for approximately 20 hours a week for 6 months before I really knew what was going on.  Sounds rediculus to some that I would spend that amount of time over a 6 month period, but the fact of it is I’ve still only scratched the surface.  My theory is learn as much as you can, put a plan together that utilizes the most valuable information and be persistant.  Those are my core key factors for almost every project I take on.  By breaking down your way of getting things done will provide you a solid blue-print to use over and over again.

Researching blogs took me so long mainly because there is alot of inaccurate information floating around.  For ever 1 truth I learned, I had to comb through 10 half-truths or lies.  How do you find out what is true and what’s not?  After enough time spent analyzing successful blogs, you develop a 6th sense for credibility.  Every blog you visit, you should ask yourself a handful of questions to understand the motivation behind it.  I’ve put a quick list of things I instinctually ask myself while visiting any blog.

  • Is this a money driven blog or a hobby blog?
  • How much traffic is this blog receiving?
  • How much time and effort went into this blog?
  • Is this blog up-to-date?
  • What level of professionalism is used on this blog?
  • Is this blog SEO optimized, and to what level?
  • What marketing methods does this blog use?
  • How much money is this blog making?
  • How much money could this blog be making?
  • Where is the blogger is located?
  • Does this blog belong to a blog network?
  • Does this blogger have other blogs?
  • What platform (wordpress, etc.) is being used?
  • Text to graphics ratio?
  • Keyword density?
  • How is the blog monetized?
  • How much is advertising on this blog?
  • How many outbound links per page average?
  • Does this blog have multiple authors?
  • How original is this blog?
  • Does this blog use original content?
  • Do I feel compelled to return to this blog?
  • What are the core topics?
  • How wide is the niche for this blog?
  • Does this blogger have other online businesses?
  • Who are the linking partners?
  • Does the domain name match the theme of the blog?
  • Are there any errors on the page?
  • What is the color scheme of the blog?
  • Page loadtime?

And the list goes on, to understand where a blog stands on the Internet stage, all of these questions are relevant.  I left many other factors I analyse off the list because they are very advanced and will be saved to publish in another post.  Nonetheless, if you learn to analyse the factors in this list in a blink of an eye every time you visit someones blog, you will soon start to understand where they stand.

Knowing who you are in a crowd with makes it much easier to know how to stand out.  If everyone is wearing “red” and you want to stand out, then perhaps you should consider wearing “blue”.  This simple example illustrates the concept of being distinguished, an absolute must if you are going to succeed.  The bigger the crowd, the more creative you need to be in order to stand out. 

So what’s unique about GetMoreReviews?  It looks like many other blogs or news post sites out there and does not appear to offer anything substantially unique on the surface.  Sure it looks organized, professional and well monetized, but does it actually make money?  Sure it makes money, in fact profits are growing everyday.  It makes money because every aspect of GetMoreReviews is geared to drive profit.

First off, the concept of GetMoreReviews is to provide an additional resource to folks browsing the Internet looking for more information about a product or service that they were considering buying.  Typically, users will head to the major review sites to get the “review benchmark”, which is essentially a review that they will compare to all others they read. 

Secondly, once they read a few high profile reviews, they will continue to search for another authoritive opinion.  That’s where I come in, by providing a fresh look at the product.  Once they read my review, they are further prepared to make the purchase.  A few strategically placed price comparison charts and embedded affiliate link to each each vendor who carries the product or service and you can soon see how GetMoreReviews makes money. 

If the reader is not prepared to buy, perhaps they will stay and read other product reviews here or click one of my ads.  This is often the case, thanks to Google Adsense.  In any case, I’m making money!  While this whole process seems straight forward, it does have its pitfalls, but continues to work great for me.

The main lesson here is that GetMoreReviews is not really a blog at all, although it uses a blog platform.  I’ve taken some of the virtues of blogging and combined them with affiliate marketing.  This hybrid approach is what makes this website unique and effective. 

I will continue to pepper this site with insightful articles like this one amongst the reviews I will publish here.  This will attract bloggers who really want to know how to make money online and regular folks looking for more information on products and services.  A happy and profitable co-existance.

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